|A Pace Odyssey||
Last week for the 30th anniversary of their “Just Do It” slogan, Nike released an advertisement that depicts NFL quarterback Colin Kaepernick with the words, “Believe in something, even if it means sacrificing everything.” The initial reaction from the public was fiercely against the ad. For instance, Nike shares went down about three percent immediately upon release as well as President Trump tweeting in on the issue saying, “Nike is getting absolutely killed with anger and boycotts.” Since then, the share prices have recovered along with a 31 percent growth in sales (almost double then the same time last year), even though only 34 percent of the United States view Kaepernick positively.
This all began over two years ago with Colin Kaepernick kneeling during the national anthem to bring to light a message of racial injustice that occurs within the United States and the world. Many people do not view his actions to be heroic though. It can be viewed as extremely disrespectful to the men and women who have fought and died in order to keep our country safe from threats foreign and domestic.
What is your opinion on this topic? Do you see the actions of Colin Kaepernick as necessary steps to reach racial equality or as a distraction and lack of respect towards America’s veterans? Or something else? Why?
Source: White, Martha C. “What Boycott? Nike Sales Are Up 31 Percent Since The Kaepernick Campaign.” NBC News, 10 Sept. 2018, https://www.nbcnews.com/business/business-news/what-boycott-nike-sales-are-31-percent-kaepernick-campaign-n908251. Accessed 11 Sept. 2018